"Andalucía Influye" is an initiative on responsible influence promoted by the Audiovisual Council of Andalusia that arises from the need to inform young people about the power of influence. In this IV edition, Marta Pellico, Vice President of iCmedia, presented the White Paper on Responsible Influence, a project created by iCmedia and co-financed by the European Union. This White Paper offers a diagnosis of how influence is being exercised in the digital environment and how the different users involved interact: content creators, users, platforms, brands, institutions, etc.

In this edition, the conference was held at the University of Jaén, with the participation of content creators Laura Baena, Francisco Tejera, Izán Cortés and Maribel Ginés, who shared their experience and gave their opinion on the guidelines proposed in the White Paper on Responsible Influence.

In the following link you can see the video of the event https://youtu.be/k3WCqHwT6LU